interactive media products

 

Target Audience: 

The target audience for Instagram is for 13-25 year old's of both male and females, however more females access this app as stereotypically females upload more images and reels as what typically a man would. The psychographic of Instagram would be mainstreamers and aspirers. These categories, especially aspirers, normally seek attention therefore post on Instagram to get likes and comments in order to gain a larger following. Mainstreamers also use Instagram as they like to follow trends which means it they would have this app to follow the recent trends, as Instagram is a popular app.

Purpose: 

This social media is used to edit and upload images and short videos through a mobile app. You can also add captions and comment on peoples posts and search for other users of the app. This platform is a popular way to access feeds from different celebrities, brands and companies to see the latest gossip or new releases of products. Different companies use this social media to promote and advertise themselves as it will be aimed at their target audience because their audience will follow them on there account.                                                       

Navigation:

On Instagram you can navigate by clicking the tool bar, which is always located at the bottom of the page. You can also use the the navigation bar at the top of the page to direct message people, see recent activity on your page or add a new post to your feed. Instagram also use icons as buttons so the app is accessible to people who can't read but know what the button looks like to be directed to another part of the app. 

Accessibility: 

On Instagram you can change the language on the app so other people from other places in the world who speak different languages can still use this app, therefore meaning it is accessible for everyone over the world. You can also change the app to dark or light mode, by being able to do this it means that for people with low vision it can improve their eyesight if the screen is on a dark mode. It can also help people improve focus on what they are viewing and reduce eye restrain, which means viewing a screen for a long amount of time will be less damaging than what it would if someone had their screen on light mode.             

Laws:

On Instagram the app contains a lot of information about each user of the app because of this they need to have the data protection act in order to make sure all the information is secure and wont be leaked. When signing on to the app you have to agree to terms and conditions which means that users of the app knows that information wont be shown to anyone apart from the person whos account it is.  

Target audience: 

The target audience for Facebook is 18-34 year old's of mainly a male audience, however a lot of females still use the app, of the social grade C1/C2/D. The psychographic of this app is mainstreamers because this category are like-minded people who want to know the content about the community, celebrities and to communicate with family and friends. These people would also want to comment, like and share content which brands and other people on their feed post, as they like to gossip and see what's happening around them in their spare time, to prevent boredom. 

Purpose: 

Facebook's main purpose is to make the world more open and connected to one another. this app allows you to communicate with people from any country can use the app. Majority of people use Facebook to browse, gossip or shop and upload images or videos to their status, which their Facebook friends can see. Using Facebook you can also video call friends and family and join groups with people from around the world, in order to communicate with them.

Navigation: 

The navigation system for Facebook is similar to Instagram as the apps are linked, Facebook also uses icons at both the top and the bottom of the screen. At the top of the page, the icons are used to watch live videos and has the icon link to message friends on the app. On the Facebook page it has the search bar at the top of the page, however this disappears as you scroll down the page so it gives more room on the page to access status's that friends and family are sharing. 

Accessibility: 

On the Facebook app it has similar accessibility features to Instagram to make sure that the app can be comfortably used by anyone of any disability. An example of feature which is used on the app to make it accessible is the scannable font sizes, this makes it more clear to read for someone who is visually impaired to see the content better. The app also allows users to change the headings, this means that people who use screen readers can understand the layout of the page, making it easier to navigate for that person to use the app.

Laws:

Facebook complies with the data protection act to prevent any of the users personal and private data being shown to anyone other than the Facebook company and the user of the account. However, if any data was leaked or shown it means that Facebook would be reasonable and would have to sort out the issue as they can be fined if important information gets out to someone who shouldn't have access to it. When you use the Facebook website the audience can tell that the website is secure as at the top of the page in the web bar there is a locked padlock which shows users that when the information is sent from the web and browser is sent securely.

Target audience: 

The app Netflix has different target audiences depending on which genre and age range the person is watching. An example of this is would be on the part of the programme which is for adults the colour scheme is more tonal and’ not too in your face’ colours as adults tend to watch Netflix in an evening or are relaxing. However, the child’s section of the page would be full of bright colours and animated characters that majority of children watching Netflix will recognise and want to watch. This popular characters are shown in circles to resemble ‘stickers’ which means it easier for the child to see what they want to watch and what films and series you can access through netflix. 

Purpose: 

The purpose of Netflix is an on demand programme which allows users of the programme to watch tv and different movies without having any adds or promotions the middle of what you are watching. This is accessible for people who pay monthly to use this service. However, ITV player is a streaming service where you can watch programmes which you have missed or want to watch at a later time, which you don't have to pay for. On ITV you can also watch on demand and view what is popular and what others who watch similar things to you are watching and what is recommended.  

Navigation:

On the Netflix app there is a navigation system which has different sections which have links to part of the app which has the different film and series genres on. When you go on to the app or website there’s a feature in which plays the best parts of trending top 10 films that week. By adding this feature to Netflix it makes the audience of Netflix intrigued to the programme of what is being played and then are more likely to click and watch the series/film. However, this feature isn’t used on the children’s part of Netflix. Netflix purposely did this as it would confuse children and even elderly people, as they wouldn’t understand what was happening as they never clicked a button because it automatically starts playing when you access the Netflix website. If you are on the website and move to the right of the screen the navigation system will be hidden off the screen, which means unnecessary space on the page isn’t taken up but you can still access it when you need to as you move the curser to the other side of the screen and the system comes back. This may become fustating for some users who doesn’t understand technology as they may not know how to get it back/ think they have broken the page.

Accessibility:

Netflix makes their platform as accessible as possible for all users. For example you are able to add and change the language of the subtitles. This means that people who are either death or speak other languages can understand the film/series and are able to enjoy watching it instead of not being able to understand what is going on because they cant hear it or don’t know a certain language. On Netflix you can also change things such s the font size and the playback speed, meaning its easier for people to use with different needs.

Laws: 

Netflix Will have to makes sure that they stick to the copyright laws so they don’t stream anything which other companies of producers don’t want to be shown, however if this happens this can lead to Netflix being sued and not make any profit from content which they are showing.