interactive media products
Target Audience: The target audience for Instagram is for 13-25 year old's of both male and females, however more females access this app as stereotypically females upload more images and reels as what typically a man would. The psychographic of Instagram would be mainstreamers and aspirers. These categories, especially aspirers, normally seek attention therefore post on Instagram to get likes and comments in order to gain a larger following. Mainstreamers also use Instagram as they like to follow trends which means it they would have this app to follow the recent trends, as Instagram is a popular app. Purpose: This social media is used to edit and upload images and short videos through a mobile app. You can also add captions and comment on peoples posts and search for other users of the app. This platform is a popular way to access feeds from different celebrities, brands and companies to see the latest gossip or new releases of products. Different companies use this...