Unit 4: interactive media products

A platform is a way of engaging with created content which can be used either on or offline. Different types of platforms will be used in different ways depending on the content which is going to be shared to other users of the platform.  For example, if an engineering company was to produce information to show their audience what that company does the best media platform to use would be a webpage. This is because a webpage is accessible for everyone in the world as on a webpage you are able to change the language and settings to make it suitable for everyone, no matter if they have a disability. By using a webpage you can also access these pages on many different devices instead of only being able to look at the website on one device, this means that it will be easier to find out information and interact on the web as you don't have to have one certain device to view it, this makes it accessible to a larger audience. However, by using a webpage it means you have to access the inte...

Accessibility is how easy something can be used for people who has a disability  .  Equality Act is so products don't discriminate against anyone with a disability.  

  Target Audience:  The target audience for Instagram is for 13-25 year old's of both male and females, however more females access this app as stereotypically females upload more images and reels as what typically a man would. The psychographic of Instagram would be mainstreamers and aspirers. These categories, especially aspirers, normally seek attention therefore post on Instagram to get likes and comments in order to gain a larger following. Mainstreamers also use Instagram as they like to follow trends which means it they would have this app to follow the recent trends, as Instagram is a popular app. Purpose:  This social media is used to edit and upload images and short videos through a mobile app. You can also add captions and comment on peoples posts and search for other users of the app. This platform is a popular way to access feeds from different celebrities, brands and companies to see the latest gossip or new releases of products. Different companies use this...